Online Coaches & Educators

Are You Just A $7 Book Away From A 7 Figure Business?

Learn how we help online coaches & educators rapidly turn complete strangers into premium offer clients using a short book.
CUSTOM JAVASCRIPT / HTML
Have you ever wondered why some online coaches are able to scale their businesses to 6-figure months and most are left spinning their wheels at 6-figure years?

The difference? 

The 6-figure-month coach built a repeatable, dependable and infinitely scalable acquisition system that brings them new clients every day and takes them off the marketing hamster wheel for good.
From Jay Topp

Somewhere by the Mediterranean
CUSTOM JAVASCRIPT / HTML

My journey started on a hot summers afternoon about 10 years ago.

I left the school grounds at 3.05 pm, pushed my long private school socks down to my ankles and loosened my tie.

I walked down the road to my parent's business like always.

But as soon as I walked into the warehouse I could feel something was off. 

I headed upstairs to their main office to find my mum sitting there on the couch crying.

And my father pacing the room praying out to God.

My father looked at me and said, “Son we need $50k by the end of the day or else we are done.”

I didn’t know what to say or do. I just remember feeling this immense feeling of helplessness.

 It was too much for my 13-year-old body to handle.

I remember later that night, lying awake on my bed unable to sleep. I made a naive promise to myself. That I was going to fix this problem for my family. That I was going to find a solution to this great lack.

Fast forward a few years later till now- and after trying, testing just about everything to fix this problem for my family… they now have a 7-figure online business.

And during this time, I’ve been able to help several other businesses do the same.

Now how did a 13-year-old kid figure out how to save his parent's businesses?

GREAT QUESTION

The simplest way to put it… A Book Funnel.

A book is by far the greatest and most leveraged way to acquire new customers for your business. It's in trend at the moment- but people have been using books to build businesses since the 1920s. Think Tony Robbins, Bob Proctor, Dale Carnegie, Russell Brunson- they all built huge businesses and personal brands off their books.

And my latest book, “Scale: The Joy Of Growing Your Online Business” shows every step of the process. 

Inside I share how writing and selling your very own book can completely transform your business and become the perfect one-man marketing team to take you from a validated premium offer to the most impactful, profitable & actualised version of your business you can imagine.

Inside, I show you what to write your book about, the most important things required to sell it and then finally how to turn those book buyers into premium offer clients.

A short book completely changed my parent's business and my life forever. So I wrote this book to show people the power of a book for a business and help them achieve the same life-altering results.

If you’ve been considering a book funnel for your business, “Scale” will be your step-by-step guide to building a book funnel in the the most streamlined, effective and stress-free way possible. Without all the inauthentic, direct response marketing rubbish..

You've come to the right place if you're wanting to find...

The Ultimate Guide To Scaling Your Online Business With A Short Book.

This is the book i wrote. It’s called Scale: The Joy of Growing Your Online Business.

It’s the process I’ve used to take multiple businesses from ideation to 7 figures using a short book.

Inside is the best acquisition system I’ve found, after selling $20M online for clients.

You can get it for $7.

So what can I expect to get out of this?

HERE’S A LOOK AT WHAT YOU’LL DISCOVER WHEN YOU GET YOUR DIGITAL COPY OF SCALE…
  • ​How To Sell 500-1000 Books Per Month at a net zero cost per acquisition or better. It’s easier than you think!
  • ​The Reason We’re Able to “Sell without Selling” and a look inside how we’re able to close 40% of our sales calls for high-ticket programs without needing a “high-ticket closer.”
  • How to use your HEROES JOURNEY and turn it into your most valuable sales asset.
  • ​How to make premium offer sales without “High Pressure” Sales tactics or an elaborate sales script.
  • ​7 Different Types of Leverage and how to utilise the most important ones for your business.
  • ​How The Revolution of Education is changing online business forever and how you can capitalise on it.
  • Why Axiology and Values will dictate the success of your book funnel and business.
  • ​Understanding exactly how your dream client perceives value and how to give it to them.
  • The Reason “Running Ads” Is Only About ONE Variable - Don’t keep getting lost in the numbers of paid advertising. Focus on just this one variable (that you can actually control) and stop worrying about the things out of your control.
  • ​How Much Does It Cost to Sell a Book Anyway? - the real numbers of what to expect when you start selling your book.
  • ​Why Everyone in the Business of Helping Others Should Have a Book - Discover how coaches, course creators, freelancers, agencies, speakers, and experts can use a book like this to get fully booked with clients.
  • ​100 Pages (or Less) That Build 7-Figure Businesses. The length of a book does not dictate how valuable it is. Find out how long your book should be.
  • “Growth on Demand” - How I’m easily able to follow this proven, repeatable system to create on-demand growth for myself and my clients without having to worry about advertising spending or market complexity.
  • Conversion Through Consumption - why getting your dream clients and prospects to consume hours of your content before speaking with ur team will completely change the sales dynamic.
  • Replace Strangers With Customers - why you should stop talking to strangers and only talk to people who have already read your book...
  • Why You’ll Never Want To Talk To A Cold Prospect Again - And why you won’t have to!
  • Why Complexity Is the Enemy of Growth: How to simplify your business down to the most core outcomes for scale.
  • ​It’s Getting Harder to Sell Things Online how to use your unique story and radical authenticity to break through the noise online.
  • Here’s What the “Gurus” Get Wrong - Is it really getting harder to run ads in 2022 and are FB ads dead- or is there something the gurus aren’t telling you?

Trust me when I say...

This Method Really Works

Business owners just like you in the United States, Canada, Australia, the UK & more are implementing the strategies in this book…

So Jay,

WHO DOES THIS METHOD WORK FOR?
  • Online coaches
  • ​Educators 
  • Business Owners
  • ​Experts
  • Mentors
  • ​Mission-based business owners
  • Transformation specialists
  • Course creators
  • Anyone looking to grow their business in a more profitable, leveraged and authentic way.
  • Those who want to attract amazing and highly aligned clients and customers.
Inside is everything you need to take your business from 6-figure years to 6-figure months with a book funnel.

DISCLAIMER: This isn’t for people who don’t already have a business or a proven way to help people. 
So if that sounds like you...

Get The Complete Guide On How To Scale Your Business With A Book
Here's the thing...

AFTER GENERATING OVER $20M IN REVENUE ONLINE FOR CLIENTS….

I’VE DISCOVERED THERE ARE 3 THINGS YOU NEED IN PLACE TO SCALE TO 7 FIGURES:

1. A short book (or another low ticket offer) that gives your prospects a win-in advance and shows you can help them a lot.

2. The ability to sell those books to strangers online using paid traffic.

3. An automated system that turns those book purchases into premium buyers.

Inside my book SCALE, I’m going to show you how to nail those 3 things with the help of a simple book funnel.
The best thing about this is you will also be discovering our authentic and heart-centred method to scale with authenticity. The timeless wisdom and timely methods to unlock an endless well of dream clients to fill your premium, signature offering.

This is perhaps the most relevant & useful book for online business owners that want to scale authentically and create a life in alignment with their highest values. It's the ultimate guide to scaling your online business.
This is the...

THE EXACT FRAMEWORK & METHOD TO SCALE WITH LEVERAGE, AUTHENTICITY & HEART

See the problem with most other marketing efforts to acquire new customers is that they come off inauthentic, fake and spammy to say the least. You need to make outrage claims with outrageous language on your landing pages and then you need “high ticket closers” using high-pressure tactics to turn your leads into customers. Sometimes using other methods you even have to say and do things that are not necessarily in complete alignment with who you are and the business you want to create.
But by selling a book you remove this obstacle. You are able to show up authentically and deliver your truth via a book. And if your book helps people, they will naturally turn into premium offer clients through an automated and leveraged process that I outline in the book.

No more having to convince people you can help them, your book will do the hard work. 

No more heavy sales tactics, because you book will have already proven to your prospect what you can do for them.

And no more running on the marketing & sales hamster wheel- you book will do all the marketing and pre selling for you.
You might be asking...

WHY A BOOK?

And Is it really possible to do all this with a book?

A book is the best acquisition tool full stop.

It is the best way to educate your dream client, build astounding amounts of trust and create new premium offer buyers out of strangers. In fact on average 20% of book buyers will book an inbound sales call.

It outperforms webinars, VSLs, and free lead magnets by a country mile AND it even offsets your traffic costs. Selling a short book is one of the only ways to get new customers for free (the cost of ads = the $ value of book sales.)

It’s a timeless tool- it's in trend at the moment- but people have been using books to build businesses since the 1920s. Think Tony Robbins, Bob Proctor, Dale Carnegie, Russell Brunson- they all built huge businesses and personal brands off their books.
When done right, it sets off a chain reaction in your business that there is no going back from. After generating over $20M online for clients using a wide range of methods, I’m convinced there’s no other path to scaling businesses worth pursuing.
Wait there's more?

Grab Your Copy Now And Get These 2 Bonuses For Free!

Bonus #1 
2 x Personal Case Study Break Downs

The problem that many people have is they can’t quite picture how a book funnel could change their business. That’s why I’ve added these bonus case studies so you can see 2 step by step examples of what is possible and truly wrap your head around the process.

Bonus #2
Why Some Book Funnels FAIL Quick Video Training

A big obstacle that people run into is they invest crazy amounts of effort and energy into writing a book, building the funnel, and creating the ads. And then they push live and get crickets…. So I put this training together to prevent you wasting thousands trying to sell a book nobody wants.
The exact framework to help online coaches & educators...

TURN COMPLETE STRANGERS INTO PREMIUM OFFER CLIENTS WITHIN 7 DAYS USING A SHORT BOOK.

You are going to understand and be ready to implement the 3 things you need in place to scale to 7 figures:

1. A short book (or another low ticket offer) that gives your prospects a win-in advance and shows you can help them a lot.

2. The ability to sell those books to strangers online using paid traffic.

3. An automated system that turns those book purchases into premium buyers.

The truth is… all evil is due to a lack of knowledge. And there is nothing special or different about your competitors or people like me who are able to scale rapidly. We just have the “knowledge” and have taken action on it. By the end of this book, you’ll have the first part sorted and if you like me, I’ll also be able to help you with the 2nd part.
And if you're still not sure...

MY PERSONAL PROMISE TO YOU:

If you read, absorb and implement all the principles and strategies laid out in my book- it will change your business forever. And if you read it and don't feel like you received $7 of value within 365 days, send me an email to my personal (jay@lion.social) and I'll refund you in full- no questions.

🤝
What are you waiting for?

GET YOUR COPY OF SCALE NOW

See you on the inside,
Jay Topp

P.S. Quick recap…

1. The reason some online coaches are able to scale their businesses to 6-figure months when most are left spinning their wheels at 6-figure years is that they have a repeatable, dependable and infinitely scalable acquisition system

2. Over the last 100 years, a book funnel has proven itself to be the #1 repeatable, dependable & infinitely scalable acquisition system.

3. My new Book “Scale” shows you how to build a book funnel that sells 500-1000 books per month and turns 20% of them into inbound sales calls.

4. All the reasons for not having a book funnel, are misconceptions

5. My short book will help you scale to 7-figures if you read and implement the ideas.
From Jay Topp

Somewhere by the Mediterranean
CUSTOM JAVASCRIPT / HTML
My journey started on a hot summers afternoon about 10 years ago.

I left the school grounds at 3.05 pm, pushed my long private school socks down to my ankles and loosened my tie.

I walked down the road to my parent's business like always.

But as soon as I walked into the warehouse I could feel something was off. 

I headed upstairs to their main office to find my mum sitting there on the couch crying.

And my father pacing the room praying out to God.

My father looked at me and said, “Son we need $50k by the end of the day or else we are done.”

I didn’t know what to say or do. I just remember feeling this immense feeling of helplessness.

 It was too much for my 13-year-old body to handle.

I remember later that night, lying awake on my bed unable to sleep. I made a naive promise to myself. That I was going to fix this problem for my family. That I was going to find a solution to this great lack.

Fast forward a few years later till now- and after trying, testing just about everything to fix this problem for my family… they now have a 7-figure online business.

And during this time, I’ve been able to help several other businesses do the same.

Now how did a 13-year-old kid figure out how to save his parent's businesses?

GREAT QUESTION
The simplest way to put it… A Book Funnel.

A book is by far the greatest and most leveraged way to acquire new customers for your business. It's in trend at the moment- but people have been using books to build businesses since the 1920s. Think Tony Robbins, Bob Proctor, Dale Carnegie, Russell Brunson- they all built huge businesses and personal brands off their books.

And my latest book, “Scale: The Joy Of Growing Your Online Business” shows every step of the process. 

Inside I share how writing and selling your very own book can completely transform your business and become the perfect one-man marketing team to take you from a validated premium offer to the most impactful, profitable & actualised version of your business you can imagine.

Inside, I show you what to write your book about, the most important things required to sell it and then finally how to turn those book buyers into premium offer clients.

A short book completely changed my parent's business and my life forever. So I wrote this book to show people the power of a book for a business and help them achieve the same life-altering results.

If you’ve been considering a book funnel for your business, “Scale” will be your step-by-step guide to building a book funnel in the the most streamlined, effective and stress-free way possible. Without all the inauthentic, direct response marketing rubbish..

You've come to the right place if you're wanting to find...

The Ultimate Guide To Scaling Your Online Business With A Short Book.

This is the book i wrote. It’s called Scale: The Joy of Growing Your Online Business.

It’s the process I’ve used to take multiple businesses from ideation to 7 figures using a short book.

Inside is the best acquisition system I’ve found, after selling $20M online for clients.

You can get it for $7.

So what can I expect to get out of this?

HERE’S A LOOK AT WHAT YOU’LL DISCOVER WHEN YOU GET YOUR DIGITAL COPY OF SCALE…
  • ​How To Sell 500-1000 Books Per Month at a net zero cost per acquisition or better. It’s easier than you think!
  • ​The Reason We’re Able to “Sell without Selling” and a look inside how we’re able to close 40% of our sales calls for high-ticket programs without needing a “high-ticket closer.”
  • How to use your HEROES JOURNEY and turn it into your most valuable sales asset.
  • ​How to make premium offer sales without “High Pressure” Sales tactics or an elaborate sales script.
  • ​7 Different Types of Leverage and how to utilise the most important ones for your business.
  • ​How The Revolution of Education is changing online business forever and how you can capitalise on it.
  • Why Axiology and Values will dictate the success of your book funnel and business.
  • ​Understanding exactly how your dream client perceives value and how to give it to them.
  • The Reason “Running Ads” Is Only About ONE Variable - Don’t keep getting lost in the numbers of paid advertising. Focus on just this one variable (that you can actually control) and stop worrying about the things out of your control.
  • ​How Much Does It Cost to Sell a Book Anyway? - the real numbers of what to expect when you start selling your book.
  • ​Why Everyone in the Business of Helping Others Should Have a Book - Discover how coaches, course creators, freelancers, agencies, speakers, and experts can use a book like this to get fully booked with clients.
  • ​100 Pages (or Less) That Build 7-Figure Businesses. The length of a book does not dictate how valuable it is. Find out how long your book should be.
  • “Growth on Demand” - How I’m easily able to follow this proven, repeatable system to create on-demand growth for myself and my clients without having to worry about advertising spending or market complexity.
  • Conversion Through Consumption - why getting your dream clients and prospects to consume hours of your content before speaking with ur team will completely change the sales dynamic.
  • Replace Strangers With Customers - why you should stop talking to strangers and only talk to people who have already read your book...
  • Why You’ll Never Want To Talk To A Cold Prospect Again - And why you won’t have to!
  • Why Complexity Is the Enemy of Growth: How to simplify your business down to the most core outcomes for scale.
  • ​It’s Getting Harder to Sell Things Online how to use your unique story and radical authenticity to break through the noise online.
  • Here’s What the “Gurus” Get Wrong - Is it really getting harder to run ads in 2022 and are FB ads dead- or is there something the gurus aren’t telling you?
Trust me when I say...

This Method Really Works

Business owners just like you in the United States, Canada, Australia, the UK & more are implementing the strategies in this book…

So Jay,

WHO DOES THIS METHOD WORK FOR?
  • Online coaches
  • ​Educators 
  • Business Owners
  • ​Experts
  • Mentors
  • ​Mission-based business owners
  • Transformation specialists
  • Course creators
  • Anyone looking to grow their business in a more profitable, leveraged and authentic way.
  • Those who want to attract amazing and highly aligned clients and customers.
Inside is everything you need to take your business from 6-figure years to 6-figure months with a book funnel.

DISCLAIMER: This isn’t for people who don’t already have a business or a proven way to help people. 
So if that sounds like you...

Get The Complete Guide On How To Scale Your Business With A Book
Here's the thing...

AFTER GENERATING OVER $20M IN REVENUE ONLINE FOR CLIENTS….

I’VE DISCOVERED THERE ARE 3 THINGS YOU NEED IN PLACE TO SCALE TO 7 FIGURES:

1. A short book (or another low ticket offer) that gives your prospects a win-in advance and shows you can help them a lot.

2. The ability to sell those books to strangers online using paid traffic.

3. An automated system that turns those book purchases into premium buyers.

Inside my book SCALE, I’m going to show you how to nail those 3 things with the help of a simple book funnel.
The best thing about this is you will also be discovering our authentic and heart-centred method to scale with authenticity. The timeless wisdom and timely methods to unlock an endless well of dream clients to fill your premium, signature offering.

This is perhaps the most relevant & useful book for online business owners that want to scale authentically and create a life in alignment with their highest values. It's the ultimate guide to scaling your online business.
This is the...

THE EXACT FRAMEWORK & METHOD TO SCALE WITH LEVERAGE, AUTHENTICITY & HEART

See the problem with most other marketing efforts to acquire new customers is that they come off inauthentic, fake and spammy to say the least. You need to make outrage claims with outrageous language on your landing pages and then you need “high ticket closers” using high-pressure tactics to turn your leads into customers. Sometimes using other methods you even have to say and do things that are not necessarily in complete alignment with who you are and the business you want to create.
But by selling a book you remove this obstacle. You are able to show up authentically and deliver your truth via a book. And if your book helps people, they will naturally turn into premium offer clients through an automated and leveraged process that I outline in the book.

No more having to convince people you can help them, your book will do the hard work. 

No more heavy sales tactics, because you book will have already proven to your prospect what you can do for them.

And no more running on the marketing & sales hamster wheel- you book will do all the marketing and pre selling for you.
You might be asking...

WHY A BOOK?

And Is it really possible to do all this with a book?

A book is the best acquisition tool full stop.

It is the best way to educate your dream client, build astounding amounts of trust and create new premium offer buyers out of strangers. In fact on average 20% of book buyers will book an inbound sales call.

It outperforms webinars, VSLs, and free lead magnets by a country mile AND it even offsets your traffic costs. Selling a short book is one of the only ways to get new customers for free (the cost of ads = the $ value of book sales.)

It’s a timeless tool- it's in trend at the moment- but people have been using books to build businesses since the 1920s. Think Tony Robbins, Bob Proctor, Dale Carnegie, Russell Brunson- they all built huge businesses and personal brands off their books.
When done right, it sets off a chain reaction in your business that there is no going back from. After generating over $20M online for clients using a wide range of methods, I’m convinced there’s no other path to scaling businesses worth pursuing.
Wait there's more?

Grab Your Copy Now And Get These 2 Bonuses For Free!

Bonus #1 
2 x Personal Case Study Break Downs

The problem that many people have is they can’t quite picture how a book funnel could change their business. That’s why I’ve added these bonus case studies so you can see 2 step by step examples of what is possible and truly wrap your head around the process.

Bonus #2
Why Some Book Funnels FAIL Quick Video Training

A big obstacle that people run into is they invest crazy amounts of effort and energy into writing a book, building the funnel, and creating the ads. And then they push live and get crickets…. So I put this training together to prevent you wasting thousands trying to sell a book nobody wants.
The exact framework to help online coaches & educators...

TURN COMPLETE STRANGERS INTO PREMIUM OFFER CLIENTS WITHIN 7 DAYS USING A SHORT BOOK.

You are going to understand and be ready to implement the 3 things you need in place to scale to 7 figures:

1. A short book (or another low ticket offer) that gives your prospects a win-in advance and shows you can help them a lot.

2. The ability to sell those books to strangers online using paid traffic.

3. An automated system that turns those book purchases into premium buyers.

The truth is… all evil is due to a lack of knowledge. And there is nothing special or different about your competitors or people like me who are able to scale rapidly. We just have the “knowledge” and have taken action on it. By the end of this book, you’ll have the first part sorted and if you like me, I’ll also be able to help you with the 2nd part.
And if you're still not sure...

MY PERSONAL PROMISE TO YOU:
🤝
If you read, absorb and implement all the principles and strategies laid out in my book- it will change your business forever. And if you read it and don't feel like you received $7 of value within 365 days, send me an email to my personal (jay@lion.social) and I'll refund you in full- no questions.

What are you waiting for?

GET YOUR COPY OF SCALE NOW
See you on the inside,
Jay Topp

P.S. Quick recap…

1. The reason some online coaches are able to scale their businesses to 6-figure months when most are left spinning their wheels at 6-figure years is that they have a repeatable, dependable and infinitely scalable acquisition system

2. Over the last 100 years, a book funnel has proven itself to be the #1 repeatable, dependable & infinitely scalable acquisition system.

3. My new Book “Scale” shows you how to build a book funnel that sells 500-1000 books per month and turns 20% of them into inbound sales calls.

4. All the reasons for not having a book funnel, are misconceptions

5. My short book will help you scale to 7-figures if you read and implement the ideas.
FAQs
I’m 22 years of age, originally from the Gold Coast, Australia. But I haven’t been in one country for longer than 60 days in a while.

I help business owners who are growing online businesses by helping them build marketing systems, more precisely book funnels that attract new clients and customers, that they LOVE to work with. This typically results in them scaling their business drastically and quickly.
 
I dropped out of High-School to start Lion Social in 2016. Since then, I’ve travelled to over 56 countries while growing online businesses and have been responsible for generating over $20m for clients in Australia, North America, and Europe.
 
Personally, I’m interested in the study of the deep truths of the universe. From physics to philosophy and everything in between. I grew up surfing, and boxing and also I create films & documentaries around travel, philosophy and spirituality.
Scale: The Joy of growing your online business is only available as an eBook

Why digital?
The production of printed books produce about 10 times more CO2 in the atmosphere than eBooks. To do our part in reducing our carbon footprint, Scale is only available as a digital copy that you can purchase, download and start reading within minutes.
Once you have placed your order, you will gain access to our membership site where you can download your eBook

 Lloyd

24.03.22

With Jay, I've been able to scale my online coaching business to 6 figures a month!! Insane. Couldn't have done it without his knowledge.

 Aaron

04/06/22

Within months of launching my funnel I was able to scale to 6 figures. This stuff really works. Cheers mate.

 Caleb

28.08.21

Jay gave me everything I needed to launch my book successfully. Within months I'm seeing results I thought would never be possible...

 Andrew

14/09/21

Wow... This book has brought more customers into my business than anything else I've ever tried before. 

 Gavin

14.05.21

Scale changed my life and business completely. It revived my business from outdated systems to a fully fleshed income generating machine. Thanks Jay for sharing.

 Gordo

02/11/21

Clear and concise. Actionable steps. Great read. Awesome mate! This truly transformed my biz.

Scale by Lion Social

Scale by Lion Social

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